LibGuides: BA 311 Marketing: AMA Citation Style

Resources

American Marketing Association (AMA) Style Examples
From the AMA website

Articles - News or Journals

Journal Articles - Print or Online

Author Last, First (Pub Year), "Title of Article: Followed by a Subtitle," Publication Title like the Journal, Magazine or Newspaper, Volume # (Issue Month or #), page number(s) for print or website URL if online.

NOTE: Slash (/) is used to separate month or issue #s when a combined issue, like 7/8 or December/January.

EXAMPLES:

Gilovich, Thomas, Victoria Husted Medvec, and Daniel Kahneman (1998), “Varieties of Regret: A Debate and Partial Resolution,” Psychological Review, 105 (3), 602–605.

Simonson, Itamar (1989), “Choice Based on Reasons: The Case of Attraction and Compromise Effects,” Journal of Consumer Research, 16 (September), 158–74.

Sheehan, Kim Bartel (2004), “How Public Opinion Polls Define and Circumscribe Online Privacy,” First Monday, 9 (July), http://firstmonday.org/nextissue/sheehan/index.html.

Magazine/Newspaper Articles

Same as Journal Article, but with change to author name - Last Name, First Initial.

EXAMPLES:

Levine, J. (1997), “Liberté, Fraternité—But to Hell with Egalité!” Forbes, 159 (11), 80–89.

The Economist (1999), “Business: Infatuation’s End,” (September 25), 71–73.

Welles, G. (1986), “We’re in the Habit of Impulsive Buying,” USA Today (May 21), 1.

The Wall Street Journal (1997), “U.S. School Wins French Web Suit,” (June 10), 12A.

Citation examples borrowed from:

American Marketing Association (2022), "American Marketing Association Journals Reference Style Examples" (accessed January 6, 2022), https://www.ama.org/american-marketing-association-journals-reference-style-examples/

Books

Books

Author Last, First or Organization Name (Pub Year), Title in Italics, Edition or Volume # if applicable. Pub Place: Publisher.

EXAMPLES:

Cateora, Philip R. (1996), International Marketing, 2nd ed. Chicago: Richard D. Irwin.

Kendall, Maurice and Alan Stuart (1979), The Advanced Theory of Statistics, Vol. 2. London: Griffin.

Marketing Science Institute (2002), Research Priorities: A Guide to MSI Research Programs and Procedures, 2002–2004. Cambridge, MA: Marketing Science Institute.

Citation examples borrowed from:

Websites

Websites

Use this format when citing a web page that is NOT one of the resources above (such as an online article or report, whether on a publisher's site or through a database).
Useful when citing content from governments, associations, organizations, etc.
Pub Year is usually the copyright year at the bottom of the overall website, unless a date is specified for the page itself.

Author Last, First or Organization Name (Pub Year), "Title of Webpage, Not the Overall Website" (accessed [date]), webpage URL

EXAMPLES:

Smith, Julie (2004), “I Am a Marketer,” (accessed June 26, 2004), http://www.marketingscool.com.

Citation examples borrowed from:

AMA Style Tips and General Format

Author names are written in full EXCEPT for authors of newspaper/magazine articles. First initial is used in place of first name.
- Middle names always use initial, if provided.
- No punctuation follows the name, except for a period after the middle initial.
- Two or more authors - first name is Last, First Middle Initial e.g., Ricardo, Carla M. All additional authors are in First Last format in list format, including an oxford comma preceding "and" before the final author's name.
- For publications written by an overall organization or association (American Marketing Association, Bureau of Labor Statistics, etc.), use the full organization name in place of an author.
If NO AUTHOR is stated, replace author field with Publication Title (book, journal, newspaper - not the article title) and proceed with the date from there.
(Pub Year) in parentheses, followed by a comma.
Capitalize Titles per Normal Rules for a title (all parts of a sentence excluding conjunctions, prepositions, and articles unless it's the first word after a colon or the first word of the whole title).
Publication Titles (book, magazine, journal, newspaper) are in italics with normal capitalization rules for a title (all parts of a sentence excluding conjunctions, prepositions, and articles unless it's the first word after a colon or the first word of the whole title). Edition or volume information follows the title after a comma, and is NOT in italics. All of this information ends with a period.
"Article, Chapter, Report, and Webpage Titles" - anything that could be viewed as a single published item within a larger publication - are in "quotations" and not italics. Articles and chapters will also be followed by the publication title, but reports and webpage titles do not.
For websites, provide the (date you accessed the resource) in parentheses after the title information, such as (accessed January 6, 2022).

See example formats and templates by resource type below. Refer to the full website above for more examples.

Reports

Research Reports

A couple variations, depending on how the report is published.

If it is similar to a book (monograph):

Author Last, First (Pub Year), "Title of Report," Report Number. Publication Place: Publisher.

EXAMPLE:

Li, Larry and Tom Gleave (1998), “Longxi Machinery Works—Quality Improvement (A),” Case No. 9A98D001. London: Ivey Management Services.

If it is similar to an article (serial/issue with publisher/group name with date as month/day/year) or does not have a formal report #:

Author Last, First (Pub Year), "Title of Report," Report Number or format description, Publisher (Issue Date, if applicable).

EXAMPLES:

Scott-Lewis, David (2001), “Strategic Sourcing + Reverse Auctioning: A Dynamic Duo – Part 1,” Research Report No. 1109, Meta Group (September 7).

Friedman, Jamie, Thomas P. Berquist, Chris Debiase, Steven Kahl, and Cheng Lim (2001), “Technology: B2B Software,” research report, Goldman Sachs (February 23).

Friedman, Jamie and Edward G. Michaels (1988), “A Business Is a Value Delivery System,” staff paper, McKinsey & Company.

Citation examples borrowed from: